Now that you know who your ideal customer is, the exact problems they have and what transformation you will provide, it’s time to scope out the competition in your niche.

DO NOT SPEND A TON OF TIME ON THIS–because there is room for everyone at the table!

AND please please do not get caught up in comparisons, self doubt, or any other negative thought you have. This is purely for research purposes.

You will not be the first person to create a digital product in your niche or with your transformation (or at least it is highly unlikely), and that is OKAY and actually great! If there are people about there selling the same or similar transformation you are…that means there are people wanting that transformation!

What you will need to focus on is how YOU will stand out. What do YOU offer that is different. How does YOUR story make what you offer invaluable.

Use the worksheet to get a feel for what your competitors are doing and how YOU can stand out among them.