Naming Your Product

You know what you want to create but you need to figure out a name for it.

Digital Product Naming Tips:

  • Name should be obvious and simply describe what you are offering and what result your customer will get if they follow your process.
  • Name should use at least one keyword to describe what it is
  • Name should be simple… I know I know..but simple and to the point is best–
  • Your name should tell your customer exactly what they are getting from your product.

Example of a product name that is not likely to make sales: 5 tips on how to have a productive morning.

Example of a product name that IS likely to make sales: 5 tips that will transform your mornings from choas to productive.

Do you see the difference?

The second title lets the customer know exactly what result they are going to get if they purchase the product. It takes them from chaos to produtive. It solves their problem of a chaotic, non productive morning.

Some words that are good when trying to figure out the name of your product are: Guide, Starter- Kit, How-To, X Proven ways, Easy, Framework, Roadmap, System, Step-by-Step Guide

What Content will be in the Product

It is best to create an outline of your product in the beginning. Always keep your customers end result in mind.

Lets Brain Dump (again!)

Think of every possible step your ideal customer could or would need to take in order to get their desired result. (this is also on the profitable digital worksheets attached below)

Use post it notes to write each step separately. As you are writing think about if you are using a time constraint such as “in 5 days“. What steps do they need to take each day to meet the goal?

Try to keep it to 3-5 sections if you are doing a smaller PDF and guide.

Use the worksheets to map out your digital product in a simple order that will take your customer on a journey from point A to point B.

YAY! You have it mapped out….lets make your product!

My two favorite places to create digital products are in Canva and Google Sheets. (Canva for ebooks, guides, pdfs, templates and Google sheets for templates)

If you are new to Canva, or this is overwhelming, it is okay to take a breather. This can all be done in one day if you want, however this is not a race.

1. Go to Canva.com and create a free account

2. Search in the bar uptop for the type of template you are looking to create (PDF guide, EBook, Workbook, Checklist, etc)

3. Choose a template and customize the fonts and colors with the ones you choose when we discussed branding.

4. You can swap out the photos on the templates with your own photos by uploading them into Canva or you can use photos Canva already has under the elements option in the sidebar.

5. Take your outline and plug in the information, add to it, and personalize it.

6. Once you are done save it to your computer or google drive.

**Canva is super user friendly and everything is editable there. If you need to add more pages than the template has, simply click on the duplicate page on the right hand corner. You can edit the colors, move things around, change spacing etc.

I do have the Pro version and do suggest getting that if you plan to make more digital products. You can save all of your branding so it is easy to click on and use and you can use different photos and elements in the Canva database.

Click here to learn more about basics of Canva.

TIP: When I sell products like this one, I export them from Canva as a PDF and then I upload them into either my google drive or my website, and share that link when the product is purchased instead of the Canva link.

TIP: Don’t let the design portion of this hold you back. You can always edit and modify things later. If you struggle with technology, you can find experts on Fiverr or Upwork to create the digital product for you using your outline and information.

Don’t spend weeks getting caught up in the small details–remember, done is better than perfect (plus, I bet you will make changes anyway ;))

But what do I charge for my Digital Product?

Pricing your product is very important especially if you are planning to add more products down the line. You want to make sure you are pricing your products with room to grow in the selling them and while keeping them within your product suite (freebie, low ticket offer, main offer).

There is no magical number. There is no rules that say you have to make your price end in 7 or 9, but research shows it sells better.

I recommend you do some market research and see what products that are similar (same size, same format etc) are and base it off that- (did you do this in week 2?- if not, go back to it)

By doing a little market research and truly listening to what your audience is needing from you, you’re setting yourself up for success. The right price helps build trust and credibility in your brand and products.

Make sure you are packing your product FULL of VALUE! Decide on your price from a place of serving your audience, not just your need/want to make income.

As a general rule, stick to under $100 for a downloadable. I like to keep my low ticket offers at a “no-brainer” price $27, $37, $47, $67, and $97.

You want to keep your products accessible for many. Think about the financial capacity of your target audience and what they’re willing to pay. Consider factors such as demographics, locations, and their perception of your products worth. If you think you priced your product too low, you can always increase it in the future as your business grows.

When you are pricing things, think about how many would would need to sell to meet your monthly goal. (check out the resources to figure that out :))

Pricing Tips:

  • Set an initial price above your competitors or a “valued at” price higher. This increases a perceived value of your product.
  • Using $47 or $49 appears to the eye as way less than $50.
  • Offer a limited-time price or bonus to instill a sense of urgency to purchase.
  • Prices are not permanent- you can change them at any time.

A final tip on creating your product: If you are recommending any products, softwares, programs…anything within your product, make sure to add an affiliate link to them. If you are not sure if the products have an affiliate link or program, just search on Google “x brand affiliate program” and you’ll find out. This simply allows you to get paid a commission if your customers click on your link and purchase the product– yay for another passive source of income!

example: If your digital product is a photography guide for parents, you could easily add affiliate links for camera lens, bags, etc. You must have in your terms and conditions that you are an affiliate and that you earn a small commission if they click on your link and purchase.

After you have created your digital product (your first draft), have someone review it. Be sure they can understand your product, can get the desired outcome and have them give you feedback. Some good questions to ask them:

  • What anything in my product confusing?
  • Did I assume any prior knowledge that caused you to feel lost?
  • Was everything in the correct order?
  • Is something missing? or Was there anything you wish I would have included?
  • Is it simple enough to follow?