A transformation statement tells your customer what is in it for them. It lays out the transformation they should expect to achieve if they purchase your product.

THIS IS VITAL. Customers want to know how your product will help them and what results they will get from it. Every part of your product should lead them from where they currently are to where they desire to be.

Customers Point A = the problem they are currently dealing with that you are going to help them solve.

Customers Point B= what did they solve or achieve using your product

So how do your write a transformation statement? Use this formula below to start with and then tweak and edit.

The “your products name” will help you go from “customers point A” to “customers desired point B” in “timeframe”.


With “your products name” you’ll never have to deal with “problem customer is having” again.


Taking you from feeling “current feelings in current situation” to “feelings after transformation”.


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